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During the nineties, Mumbai-based brothers Ajay Arora and Sanjay Arora were working in their family business, which manufactured and sold fabrics for women’s wear and made affordable imitation silk in polyester. The business, which was named D’Décor, started with a modest fabrics manufacturing unit in Mumbai in 1999. The brothers focused on delivering quality products that matched European standards at Indian prices. D’Decor, which has a turnover of Rs 1,500 crore, has five manufacturing plants in Tarapur, India, producing over 1,20,000 square metres of fabrics (woven upholstery and curtain fabrics) every day. The brand, which is endorsed by actor Shah Rukh Khan and his wife Gauri Khan, attracts customers from across India. D’Decor also exports its products to over 65 countries; the US, the UK, Europe, and the Middle East are its biggest markets.