Based out of Jaipur, Dealshare is a fast growing social e-commerce startup, an online buying platform for multi-category consumer products focused on the new 'WhatsApp first' India. Their mission is to target the new 500 million users in non-metro and rural markets who haven’t shopped enough online and who are still not comfortable on other platforms. These users are primarily on mobile & social media. DealShare makes it extremely easy for these users to buy in a couple of clicks. Further, it allows the users to buy and share deals with their friends. They are offering discounts depending on the number of people purchasing the products. It is a new retail model in which customers get cheaper rates than the wholesale rates. The idea is around demand aggregation (C2B) of mass market products using social virality, thereby significantly reducing operational costs. Their product catalogue includes fruits and vegetables, grocery items, beauty and wellness, baby care, pet care, fashion accessories, electronics, home decor, etc.