Duroflex was founded in 1963 by PC Mathew. What began as a modest mattress factory along a canal, is now a leading enterprise in the sleep products category. Today, the family business Duroflex is a Rs 500 crore revenue company headquartered in Bengaluru, and has over 500 employees. It owns three manufacturing facilities in South India. The mattresses are manufactured at Duroflex’s backward-integrated factories in Hosur and Karimangalam. It also has two satellite units in Hyderabad and Bhiwandi. The manufacturing facilities make mattresses not only from coir but also from spring and foam. It also makes a wide range of pillows, such as memory foam pillows and cool gel pillows, and mattress protectors. Duroflex retails its mattresses through its physical seller network and online channels. It has set up stores and experiential centres in major cities, and also showcases its products at multi-brand outlets. Its online sales, which occur through its website, Amazon , Flipkart , Pepperfry , etc.