ElderAid is empowering elders to live life fully through complete healthcare, wellness, caretaking and concierge support. A designated Care Manager is assigned to every elder. Elders call their ElderAid Care Manager for all their needs - ranging from emergency medical support, arranging for a full time caretaker / home nurse, accompanying the elder to the hospital for a check-up or the mall for shopping, paying their bills, helping them use their smartphone or just spending time chatting with them. They also conduct elder wellness events, host common interest groups and bring engaging talks and other information to the elders. In case a senior citizen doesn’t feel the need for 24×7 assistance, ElderAid ensures periodic calls are placed to check on their wellbeing. These services are clubbed under three types of service packs, which start at Rs 1, 000 per month and go up to Rs 9, 999 per month; depending upon the intensity of ElderAid’s intervention.