FableStreet is a premium workwear brand for women.

Basic Information

Founded by Ayushi Gudwani, FableStreet curates made-for-the-office clothes with functional designs coupled with 'FS Sizing Algorithm' to create ensembles that look great on all body sizes. FableStreet also has a sizing algorithm that only requires the customer to provide three body measurements online to extrapolate the remaining measurements to 95 percent accuracy. The platform sells dresses, tops, shorts, skirts, jackets, business suits, and trousers for women. In December 2019, the brand raised ₹21 crores in a Series A round, led by Fireside Ventures. FableStreet also plans to enter offline retail in the near future with brand-owned stores and will now adopt an omnichannel model. See more

Legal Name


FableStreet Lifestyle Solutions Private Limited



Gurugram, Haryana, India

Founding Date



No. of Employees


21 to 40

Core Team


Ayushi Gudwani

Founder & CEO


Total Funding





Fireside Ventures