Founded in 2020 by former Unilever executives Rupesh Agarwal and Mitesh Thakkar as well as F&B specialist Mayank Tandon, FairPlum will use the capital for marketing, brand building, improving organisation facility and meeting working capital needs. At present, FairPlum has launched five brands including Street Food Karvaan, Rollz Karvaan, Kebabi Karvaan, Unmarried Kitchen and Crafted.