Funnel is a marketing data platform that collects siloed data from all of different channels, such as Google Ads, Facebook, before feeding it into other tools.
Funnel.io is a tool that pulls in cost data across all advertising channels where a user spends money and combines it with goals and transactions. Funnel’s usefulness is rooted in an attribute carried by cloud-hosted software – its ability to put all data in one secure online location, keeping it organised for easy access and search. And like many easy to use online platforms, no coding or technical expertise is required for you to generate insightful reports, gather metrics, or come up with KPIs. These are all taken care of by the software. Some of its clients are Superdry, Adidas, Skyscanner, Gojek, and Samsung.