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Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014. Grana opened their first brick-and-mortar store in Hong Kong in September 2015. The company sources its products directly from fabric mills, which reduces markup pricing. In addition to operating online, Grana has an offline showroom called “The Fitting Room” in Hong Kong, where people can try on the products and order online. Grana sells its own-brand fashion items exclusively through its website. The company produces its own high-quality fashion products, sourcing its fabric from Italy, Peru, China and other parts of the world. On the product side, Grana’s range spans 10 fabrics, 90 styles and 3,000 SKUs across shorts, sweaters, swimwear and underwear in both men’s and women’s fashion.
Legal Name
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Grana Group Limited
Headquarters
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Hong Kong, Special Administrative Region (SAR), China