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YSTV
Gud Roots is a premium frozen food and superfood brand focused on making nutritious, natural and convenient food accessible to modern consumers. We offer high-quality IQF frozen fruits and plant-based superfoods, including berries, mango, avocado and edamame, sourced from reliable farms and origins. Our products are clean-label, 100% natural, with no added sugar and no preservatives. Through farm-to-freezer sourcing, quality control and cold-chain distribution, Gud Roots preserves freshness, taste and nutritional value while providing year-round availability. We serve health-conscious consumers, fitness enthusiasts, working professionals, cafés, smoothie brands, Horeca and modern retail. We are building a strong presence across D2C, B2B, quick commerce and retail, with plans to expand into international markets, including the GCC.
2025
Company Incorporation
Started Gud Roots with a vision to make premium, natural and nutritious frozen foods accessible to modern consumers.
2026
Product Launch
Launched Gud Roots initial range of premium IQF frozen fruits and superfoods, including berries, mango, avocado and edamame.
B2B
Our target B2B segment includes cafés, restaurants, hotels, cloud kitchens, smoothie & juice bars, fitness businesses, Horeca distributors and modern retailers seeking premium frozen fruits and superfoods.
Client Segment
:
FMCG
Target Companies
:
Startup,
Small Enterprise,
Medium Enterprise
Target Geography
:
B2C
Our target customers are health-conscious consumers, fitness enthusiasts, working professionals and modern urban households seeking convenient, nutritious, clean-label frozen fruits and superfoods.
User Age
:
Less than 18,
18 to 25,
26 to 34,
35 to 45,
46 to 60
User Income
:
Upper-middle Income,
High Income
Location
:
Maa Kaa Achar brings the authentic taste of homemade Indian food to modern homes, preserving traditional recipes, handpicked ingredients, and the warmth of maa ke haath ka swad. From flavourful pickles and handmade papad-badi to Indori namkeen and traditional snacks, every product is made with care in small batches. Rooted in India’s rich food traditions and inspired by generations of family recipes, Maa Kaa Achar is on a mission to make authentic, comforting flavours accessible across India. Ghar Jaisa Nahi. Ghar Ka Swad.
Frequently Asked Questions
Maa Kaa Achar brings the authentic taste of homemade Indian food to modern homes, preserving traditional recipes, handpicked ingredients, and the warmth of maa ke haath ka swad. From flavourful pickles and handmade papad-badi to Indori namkeen and traditional snacks, every product is made with care in small batches. Rooted in India’s rich food traditions and inspired by generations of family recipes, Maa Kaa Achar is on a mission to make authentic, comforting flavours accessible across India. Ghar Jaisa Nahi. Ghar Ka Swad.
