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Started in 2012 as a calorie chart on an excel sheet, HealthifyMe has grown rapidly to become the largest and highest rated health app across India and South East Asia with over 4 lakh paying subscribers and a USD 25M ARR topline. In 2020 itself, users of HealthifyMe have cumulatively lost ~2 million kgs. Built as a tiered freemium business model and with a database of 1 lakh+ Indian and South East Asian foods, users can keep track of their calorie intake on the app along with water intake and calorie burn as well. The premium versions of the app include HealthifySmart, HealthifyCoach, HealthifyPlus, and HealthifyStudio as marquee offerings.