
Heelium is a health and fitness solutions company that makes home and outdoor products from sustainable materials.
At Heelium, they are on a mission to accelerate the transition to sustainable products for everyday use - for athletes and homemakers alike. They have created a fibre from bamboo. This material is thermodynamically stable and keeps feet warm in winter and cool in summer. It does not absorb the sweat and keeps feet odour free and keeps one’s feet free from blisters. This is especially helpful for long distance runners. Heelium developed the material in August 2017 and outsourced the production to a company in Mumbai. Heelium provides the company with the materials and the design which is then manufactured according to the required specifications. The bamboo socks were launched in late January 2018. Their product offering also includes towels, bandana, face masks, t-shirts, bags, vests, sleeves, and bands.
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