Mumbai-based Hoopr's parent firm GSharp Media is a music-tech company started by music producer Gaurav Dagaonkar and entrepreneur Meghna Mittal. Hoopr allows video creators and businesses to license/ royalty-free music for videos, advertisements and films. The company works on building media-tech products and plans to grow its IP offerings with the expansion of its content arm ‘Songfest’, which counts brands such as Mars Wrigley, Nestle, BharatPe, Hike and Magicpin amongst its clients.