Hype was founded on April, 2017 by Raghav Belavadi. The chaotic and unorganised market for luxury car rentals gave him an idea that the problem could be fixed with technology, thus giving rise to Hype. Hype claims to be India's biggest luxury car rental company, and is spread across 23 cities in India. It recently partnered with Enterprise Exotic Cars, a leading American car rental company. With this partnership, Hype has expanded its operations to the UK, offering world-class luxury cars with competitive pricing. Apart from luxury cars, Hype also offers yachts and jets for rental services.