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IDAM is a House of FMCG Brands on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach.
Group IDAM is a House of FMCG Brands backed by Ananta Capital on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach. The vision with our portfolio brands is to be a conscious & conscientious partner in all walks of life to all demographics & genders through all their age & stage lifecycles. The founders of the group Aakash and Saahil come from humble beginnings but a deep-rooted passion to create a global organisation with not just safe and natural products but also give India effective choices at accessible prices backed by a highly empowered and motivated dream team.
Legal Name
:
IDAM Wellness Pvt Ltd
Headquarters
:
Gurgaon, Haryana, India
Business Model
:
Founding Date
:
2018
No. of Employees
:
251 to 500
Core Team
:
1.
Aakash Anand
Founder & CEO
2.
Saahil Nayar
Co-Founder & COO
2021
Jul | Raised Funding
Bella Vita Organic raises $10 million from Ananta Capital.
Oct | Key Leadership Hire
Saahil Nayar, Co-Founder & COO, will be responsible for the group's portfolio brands expansions and strategy.
Oct | Acquired a Company
Idam House Of Brands acquires MeeSoGood, a premium F&B brand.
Oct | Acquired a Company
IDAM House Of Brands acquires pet wellness firm Petveda.
Dec | Awards
Bella Vita Organic confers Most Trusted Brand for Natural and Ayurvedic Products at Golden Glory Awards 2021.
B2C
From teenagers to old.
User Age
:
Less than 18,
18 to 25,
26 to 34,
35 to 45,
46 to 60,
More than 60
User Income
:
Lower Income,
Lower-middle Income,
Upper-middle Income,
High Income
Location
:
Total Funding
$1.0M
Investors
:
1.
Ananta Capital
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