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Gwalior-based iTokri is an online store of handcrafted fabrics, jewellery, paintings and other artworks.
Founded in 2012, iTokri online is India’s only crafts and artwork retailer with its own inventory of handmade artisanal products ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics and Odisha’s pattachitra paintings. It sources products including jewellery, dress materials and household items from nearly 500 artisans and NGOs across India. iTokri founders Jia and Nitin Pamnani believe in taking away the burden of sale from artisans and allowing them to focus on what they are best at – their craft. iTokri also provides the name of the craftsman or organisation below every product detailed on its website, giving them due credit. t is this exclusivity, moderate pricing and following of the traditional craft processes that has helped iTokri gain a customer base of over 3 lakhs across India and overseas. Nearly 20 percent of these are from the UK, US and Canada and almost one lakh are regular buyers.
2011
Nov | Company Incorporation
Company Incorporation
2014
Apr | Became Profitable
Became Profitable
2021
Mar | Key Revenue Milestone
Key Revenue Milestone
B2B
We work with local artisans from across India giving them recognition and best value for their products.
Client Segment
:
Direct-To-Consumer Brands,
Retail,
E-Commerce
Target Companies
:
Startup,
Small Enterprise
Target Geography
:
Frequently Asked Questions