mCaffeine is a caffeine-infused personal care brand.

Basic Information

mCaffeine was founded by Vikas Lachhwani and Tarun Sharma in October 2016 after 9 months of extensive research. The research yielded that caffeine is basically a superfood - it is a rich source of antioxidants and has several benefits for skin and hair. Thus, caffeine became the primary ingredient in all of their products. mCaffeine has 20 products in its portfolio across three major categories - Face Care, Hair Care and Body Care. The brand embodies the millennial ethos with key principles of: clean label (natural as a choice), why hurt (no animal testing), confidence over colour (don't sell insecurities or fairness products). mCaffeine has an in-house product research and development team, and has partnered with three third-party manufacturers to make the products. mCaffeine has sold more than 2.8 million products amounting to Rs. 100 crores in just 4 years of launch. See more

Legal Name


PEP Technologies Pvt. Ltd



Mumbai, Maharashtra , India

Founding Date



No. of Employees


41 to 60

Core Team


Tarun sharma

Co-Founder & Director


Vikas Lachhwani