Bengaluru-based Mensa Brands has built global digital first brands by partnering with the right founders and investing into their business. Mensa scales the brands they are working with by leveraging its expertise in ecommerce, technology, marketing, category management and demand planning. They take brands global and drive their direct-to-consumer (D2C) sales. Mensa's aim is to exponentially grow brands in the home, apparel, beauty and personal care verticals. The founders working with Mensa, get a lucrative financial exit while they transform their business through a successful partnership. They continue to profit as Mensa scales their brand and makes it a household name. Mensa identifies and invests into proven digital first brands in the lifestyle, home and beauty verticals. Leveraging its expertise in driving growth, product, merchandising, technology, supply chain, product and access to global markets, they profitably grow brands beyond 10X in a very short period of time. They go from the first discussion to cash in the bank within a span of 4 weeks thereby allowing an accelerated focus on business. Mensa Brands is founded by Ananth Narayanan who is the ex-CEO of Myntra, Co-founder of Medlife and senior partner at McKinsey. Their core team has 60+ years of ecommerce expertise and a passionate set of operators who help scale and grow brands. Mensa Brands is backed by marquee investors such as Accel, Falcon Edge and Norwest as well as debt partners in Alteria and Innoven Capital.