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Mithila Melange brings the arts and crafts of Mithila into everyday life. Handcrafted by women artisans. Made for modern homes and thoughtful gifting.
Launched in early 2026, Mithila Melange is a D2C handcrafted brand built around Mithila art, a centuries-old folk art tradition from the Mithila region of Bihar, traditionally passed down through generations of women. We work with women artisans to translate this heritage into products for everyday life (magnets, coasters, trays, keepsake boxes, jewelry organizers, wall decor, and more), sold directly to consumers through our website and Instagram, and delivered pan-India. Our core gifting verticals are wedding favors, corporate gifting, and festive gifting, serving urban Indian women 25+ who value cultural decor and meaningful gifting over generic options.
Legal Name
:
Auxinity Ventures
Headquarters
:
New Delhi, Delhi, India
Business Model
:
Founding Date
:
2025
No. of Employees
:
<10
Core Team
:
1.
Aakanksha Jha
2026
Product Launch
Launched our first set of products (35 SKUs) on our website.
Started Generating Revenue
Started generating B2C revenue from individual customers.
Started Generating Revenue
Started generating B2B revenue through corporate gifting orders.
B2B
We serve Indian corporate teams that are sourcing thoughtful, culturally rooted client and employee gifts.
Client Segment
:
Entertainment,
Events,
Travel/Hospitality,
Media
Target Companies
:
Startup,
Small Enterprise,
Medium Enterprise
Target Geography
:
B2C
Urban Indian women 25+ who love colorful, cultural home decor, appreciate handmade craftswomanship, and want to gift things that feel personal and meaningful. We also serve wedding families and event/kitty party hosts needing bulk gifts.
User Age
:
26 to 34,
35 to 45
User Income
:
Upper-middle Income,
High Income
Location
:
The Gifts Garage is a premium corporate gifting partner, catering to employee gifting, rewards and recognition, event giveaways, and promotional needs with an extensive selection of branded merchandise. Our services entail end-to-end solutions — from design and prototyping to production and pan-India delivery.
Frequently Asked Questions
The Gifts Garage is a premium corporate gifting partner, catering to employee gifting, rewards and recognition, event giveaways, and promotional needs with an extensive selection of branded merchandise. Our services entail end-to-end solutions — from design and prototyping to production and pan-India delivery.
