Mumbai-based Open Secret was launched in 2019 and is targeting the children's snacking white space. The startup launched its first set of nutty cookie products, targeting increasing consumer preferences for “better-for-you” snacks, with an emphasis on tiffin consumption. The products are currently available at the top 200 stores in Mumbai and through ecommerce platforms such as Amazon, Big Basket, Ferns & Petals among others. The team also takes bulk order requests on the website. Online delivery is available across India, but products are available offline only in Mumbai.