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Parallel Dots uses AI to make insight-driven analysis more effective, efficient, and easy for consumer brands and retailers.
Parallel Dots was started by IIT-Kharagpur grads Angam Parasher and Ankit Narayan Singh and their BITS-Pilani friend Mukhtabh Srivastava. The startup uses AI to make insight-driven analysis more effective, efficient, and easy for consumer brands and retailers. The startup’s clientele today includes top FMCG and consumer product goods (CPG) companies in India, US, Europe, and Japan. It also caters to big market research agencies in these geographies. The team uses its AI on image, video, and text to help these companies devise their retail strategy. Their product, Karna.ai does retail shelf image analysis by running its AI to monitor and analyse things such as competitor shelf space, product variants in the category, the kind of marketing/ promotional offers on display in the category such as ‘but one get one free’ etc. It helps track whether the retailer is accurately executing what was commissioned by the consumer goods company in the form of offers, display etc. The startup also performs text analysis, helping companies identify what is being criticised and what is being appreciated about their products by running its AI through large data sets of text reviews by customers.
Legal Name
:
ParallelDots, Inc.
Headquarters
:
Gurgaon, Haryana, India
Business Model
:
Founding Date
:
2017
No. of Employees
:
151 to 250
Core Team
:
1.
Angam Parashar
Co-Founder & CEO
2.
Ankit Narayan Singh
Co-Founder & CTO
3.
Muktabh Mayank
Co-Founder
Total Funding
$6.5M
Investors
:
1.
Multipoint Capital
2.
Btomorrow Ventures
Simbott
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