Pee Safe is a feminine hygiene brand that strives to bring the intimate and personal hygiene discussion in vogue. The Gurugram-based platform started out with a toilet seat sanitiser spray in 2013 that was aimed to find a way out of avoiding a UTI and other hazardous infections every time one visits a public washroom. The platform is now a fast-growing feminine hygiene brand with categories like toilet hygiene, menstrual hygiene and sexual wellness. Pee Safe's sub-brand Raho Safe also spreads the awareness of menstrual hygiene in tier 3 and 4 cities of India with an affordable range of sanitary pads. Pee Safe also provides products like menstrual cups, panty liners, intimate washes on Amazon.