Pine Cone
Founded by Nikita Gupta, Pine Cone is a D2C home decor startup.

Basic Information

Delhi-headquartered craft-based home decor startup Pine Cone employs artisans from different parts of India, including the North East region, Himachal Pradesh, and the Jammu region. At Pine Cone, Nitika designs the products and the artisans work alongside her to bring these designs to life and target customers who believe in a sustainable lifestyle. At present, Pine Cone operates as a Direct-To-Consumer (D2C) business, mainly through its Instagram store. The startup also sells through some offline stores in Delhi and Hyderabad. Besides, Pine Cone is involved in brand collaborations, where the brands provide designs to the startup and the artisans help create them. In fact, some brands also purchase existing designs. Pine Cone has artisans from Assam, Manipur, parts of Himachal Pradesh, and Jammu, who specialise in the traditional arts of these areas. Applying their knowledge and skills, they create home decor pieces. Almost 90 percent of the artisans employed by Pine Cone are women in remote parts of India. See more

Legal Name

:

Pine Cone

Headquarters

:

New Delhi, Delhi, India

Founding Date

:

2020

No. of Employees

:

<10

Core Team

:
1.

Nitika Gupta

Founder