Pine Cone
Founded by Nikita Gupta, Pine Cone is a D2C home decor startup.
Basic Information
Delhi-headquartered craft-based home decor startup Pine Cone employs artisans from different parts of India, including the North East region, Himachal Pradesh, and the Jammu region. At Pine Cone, Nitika designs the products and the artisans work alongside her to bring these designs to life and target customers who believe in a sustainable lifestyle. At present, Pine Cone operates as a Direct-To-Consumer (D2C) business, mainly through its Instagram store. The startup also sells through some offline stores in Delhi and Hyderabad. Besides, Pine Cone is involved in brand collaborations, where the brands provide designs to the startup and the artisans help create them. In fact, some brands also purchase existing designs. Pine Cone has artisans from Assam, Manipur, parts of Himachal Pradesh, and Jammu, who specialise in the traditional arts of these areas. Applying their knowledge and skills, they create home decor pieces. Almost 90 percent of the artisans employed by Pine Cone are women in remote parts of India.
Legal Name
:
Pine Cone
Headquarters
:
New Delhi, Delhi, India
Founding Date
:
2020
No. of Employees
:
<10
Core Team
:
1.
Nitika Gupta
Founder
Direct-To-Consumer Brands
Furniture & Home decor
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Direct-To-Consumer Brands
Furniture & Home decor
Woodbine
Dhansri Infrax Private Limited, the proud creator of the WOODBINE brand, specializes in construction, ergonomic office chairs, and modular furniture. Our WOODBINE range offers innovative solutions for residential, commercial, and infrastructure projects, blending functionality with aesthetic appeal through high-quality woodwork, interior finishes, and ergonomically designed office furniture.
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