Mumbai-based startup PlayVerse was founded by Jaineel Aga in 2021. It is a technology-enabled entertainment company built on Web 3. PlayVerse plans to launch its own D2C brand, which will be focused on an interconnected universe of content and “play”. It aims to unlock the full potential of an IP with a 360-degree approach to content and merchandise. This merchandise would include both physical products such as toys as well as digital assets like avatars, emojis, and skins creating more interest among users.