In 2018, Pocket Aces became the first Indian content company to ink an exclusive muti-show licensing deal with Netflix. This year, it released the third season of its flagship web series 'Little Things' on the platform. The show is produced by Dice Media (Pocket Aces’ long-form content division).
The Mumbai-based startup clocks 700 million video views a month, which is about a billion minutes a month, compared to just 20 million three years ago. The company claims to have scaled its viewership by 25X and grown revenue by 15X since inception.
It has also signed content distribution partnerships with homegrown Ola Play, Reliance Jio, and Tata Sky, and China’s Youku Tudou and ByteDance. It even provides in-flight entertainment options to passengers flying on Emirates, Cathay Pacific, and other global airlines.
By 2020, Pocket Aces aims to hit one billion monthly video views on its original content, making it the first homegrown startup to do so.
It aims to multiply its social distribution by starting three new content channels in the next 12 months.
The company will also release 30 long-form original shows every year. It will ramp up investments in its live video app, Loco, which is estimated to cross 50 million registered users over the next two years.
Since 2014, Pocket Aces has grown to be one of India’s most renowned digital content companies, attracting users and advertisers alike.
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