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Popcorn & Company manufactures handcrafted gourmet popcorn to sell on its website and on ecommerce sites, white labelling for brands, institutional sales, and franchising of gourmet popcorn stores across India and SAARC region. The company uses machines from the US and Europe, along with imported raw materials that are hard to find in India due to climate and other factors. Its manufacturing facility is located in Naraina, New Delhi. Its first concept kiosk launched at Kidzania in Noida in 2018. In 2019, the brand launched its first fully operational store in Pacific Mall, New Delhi. Six months later, Popcorn & Company’s first franchise store opened in Aizawl, Mizoram. The brand’s large portfolio of 52 flavours, including red velvet, blueberry, chocolate, caramel crisp, litchi, cheesy sriracha, makes it stand apart from the crowd.