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Incubated in IIT Hyderabad, the company PURE (Power Using Renewable Energy) has focussed on enabling transition to sustainable energy sources. Energy storage technology has been a key area of expertise for the company. The firm has executed hybrid solar storage projects for many prestigious business groups, Universities, hospitals, residential communities, NGOs and schools. The company made foray into manufacturing of electric two-wheeler under the brand “PURE EV” and high-performance Lithium batteries under the brand “PURE Lithium”. The company has setup a dedicated 40,000 sq. ft. manufacturing unit. In August 2021, the company launch its first electric motorcycle - ETRYST 350 - completely designed, developed and manufactured in India. Designed and developed at PURE EV’s technical and manufacturing centre, it boasts of a top speed of 85 kmph delivering on a par ride experience with most Internal Combustion Engine (ICE) motorbikes. A single full charge will provide a range of 120 km, till the battery has to be charged again.