RedMart offers a world-class, online shopping and delivery experience through its innovative mobile and web platforms. It sells more than 160,000 products, making it the biggest online supermarket in Singapore and users can choose to receive orders according to a time best suited for them. The startup provides a platform for manufacturers to bypass retailers and directly engage with the shoppers, it is not a traditional retailer. It provides pioneering marketing capabilities and data analytics to manufacturers. The startup is practising a model which is significantly saving the extra cost of the business and cutting down its environmental footprint as well. The company experimented more than 1000 of various cooling technologies and insulation material and then decided to go with the more sustainable solution, which is using regular delivery trucks by fixing delivery totes with reusable insulation and industry-grade ice plates that could maintain the optimum temperature for up to eight hours for groceries.