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AI powered computer vision and proprietary analytics engine giving CPGs insights from millions of Kirana stores from smartphone photos taken by CPG sales reps, resulting in revenue uplift. Also leveraging CPG reach to get in the hands of shop owners.
Retail Pulse’s AI product enables Consumer Packaged Goods companies (CPGs) to uplift revenue and operations in millions of mom & pop stores (i.e kiranas), across developing markets. Through smartphone images taken by CPG sales reps, the AI powered computer vision, maps stores by detecting products and assets with 90%+ accuracy. Then, the proprietary analytics engine delivers insights from each store to ensure product visibility, marketing execution and optimize sales. Working with PepsiCo and LOreal, have analyzed millions of images from 400K stores. Retail Pulse is also leveraging CPGs to get into the hands of shop owners. Shop owners taking photos of their stores enables CPGs to receive data daily, directly run trade promotions and ensure availability across millions of stores.There are multiple use cases across industries as well. From enabling Fintechs to better credit score stores, DTCs in offline strategy to e-commerce and mobility in leveraging the omnipresence of these stores
Legal Name
:
Nsight Technologies Pte. Ltd.
Business Model
:
Founding Date
:
2020
No. of Employees
:
<10
Core Team
:
1.
Zaraif Hossain
Co-Founder
2.
Anshul Gupta
Co-Founder
2020
Feb | Accelerator / Incubator Program
Entrepreneur First Bangalore Cohort. World’s leading talent investor, UK based. 3% acceptance rate. Backed by Founders Fund and Greylock Partners with Reid Hoffman (Founder, LinkedIn) and Demis Hassabis (Founder, Deep Mind) on the board.
Jun | Company Incorporation
Incorporated Retail Pulse under the name Nsight Technologies Pte. Ltd in Singapore, and opened our commercial bank account.
Jun | Raised Funding
$55,000. Pre-seed funding from Entrepreneur First after 3 months of the program and pitching to their global investment committee. After this we continued for another 3 months in preparation for seed round. Received funds after incorporation.
Sep | Raised Funding
$600K. Entrepreneur First is leading seed rounds for the first time in their history, for up to $500K. They were going to back 3 out of the 16 companies from Bangalore and Singapore cohorts. We are one of the 3.
Oct | Key Customer Milestone
Engaged with 8 of the largest consumer packaged goods companies. Negotiations in place right now to close our first commercial deal with Pepsico India after successful POC..
B2B
Large FMCG companies and mom & pop retailers. Adjacencies include fintech, financial institutions (lenders), e-commerce and direct to consumer brands. Practically any business that wants to harness the immense data from mom & pop stores.
Client Segment
:
FMCG,
Retail
Target Companies
:
Medium Enterprise,
Large Enterprise
Target Geography
:
Investors
:
1.
Entrepreneur First
TraceX Labs is a cybersecurity company that develops software-as-a-service (SaaS) security platforms designed to detect and analyze digital threats. The company specializes in AI-driven enterprise cyber defense, threat intelligence, mobile threat detection, and risk management, focusing on building technologies that help organizations identify cyber risks across web platforms, mobile devices, and enterprise networks.
Frequently Asked Questions
TraceX Labs is a cybersecurity company that develops software-as-a-service (SaaS) security platforms designed to detect and analyze digital threats. The company specializes in AI-driven enterprise cyber defense, threat intelligence, mobile threat detection, and risk management, focusing on building technologies that help organizations identify cyber risks across web platforms, mobile devices, and enterprise networks.
