Reyfeber

Reyfeber is a healthy snacking and eating marketplace aimed at providing consumers the right education and choices of switching to a healthier lifestyle.

E-Commerce, FoodTech

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Basic Information

Bangalore-based Reyfeber is a healthy eating and snacking expert marketplace for consumers. They have curated 50+ healthy eating and snacking brands across India on their platform. With 6 different product categories such as essentials, spreads, bars, trail mixes, snacks and beverages, the platform serves a wide gamut of 1000+ healthy eating and snacking options. They are also a platform that enables users to make informed food choices with the help of a health score using third-party AI and ML validation. They are also encouraging customers to move away from goal-oriented eating. With an aim to revolutionise healthy snacking in India, Reyfeber brings together brands that deliver healthy but tasty food to the customer's doorstep.

Legal Name

Reyfeber Private Limited

Headquarters

Bangalore, Karnataka, India

Business Model

B2C, B2B

Founding Date

2020

No. of Employees

<10

Core Team

Shreya R Shah

Co-Founder

Shashank Kutty

Co-Founder

Saurabh Mishra

Co-Founder & Strategy Consultant

Timeline

2020

Jul | Company Incorporation

The company was incoporated in the midst of a pandemic and completely online.

Oct | Product Launch

The website, www.reyfeber.com was launched in October 2020 and garnered interest across platforms. The launch was a completely virtual.

Dec | Key Revenue Milestone

December was one of the best performing months for us owing to the festive season and our year end sale. In just the second month of incorpation, Reyfeber managed to garner a 20% growth in terms of sales.

Revenue Stream

Advertising

Commission on transaction

E-commerce - Product

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Target Market

B2B

Coporates, intsitutions like gyms, gated communities

Client Segment

Automotive, Social Media, IaaS, PaaS, Others, Administrative Services, AdTech, Agriculture, Art & Design, AgriTech, Aerospace & Defense, Community, Construction, Consumer, Content, Cryptocurrency, Developer Tools, E-Commerce, Education, Energy, Enterprise Tech, Entertainment, Financial Services, FoodTech, FMCG, Gaming, Direct-To-Consumer Brands, Hardware, Logistics, Life Sciences, Manufacturing, Media, Mobility / Transportation, Public policy, Recruitment, Retail, Robotics, SaaS, Security, SpaceTech, Software, Technology, Real Estate, Analytics & BI, Animation & Filmography, Blockchain, Clothing & Apparel, Collaboration, Communication, Consumer Electronics, DeepTech, Design, Hyperlocal, Events, Insurance, Machine Learning, MarTech, Services, Music & Audio, Tourism, Government & Military, EdTech/Education, HealthTech / MedTech / Healthcare, Marketplace, FinTech, BioTech/BioPharmaceutical, Social Commerce, NGO/Non-profit/Social Impact, Personality/Notable Figure, Travel/Hospitality

Target Companies

Startup, Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography

India

B2C

Primarily between the age group of 20 - 35. Two type sof customers; existing healthy eaters and potential healthy eaters. Secondary target audience also include ages 36-45.

User Age

18 to 25, 26 to 34, 35 to 45

User Income

Lower-middle Income, Upper-middle Income, High Income

Location

India, Asia Pacific

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