Root Natural is a curator of homegrown, natural and organic beauty products for conscious customers looking for sustainable solutions.
Basic Information
Root Natural aims to introduce products that are developed in India, with naturally sourced ingredients that are tailor made for the Indian skin and the environment both. The Mumbai-based startup was founded by Pooja Parker. All the products are Ayurveda, botanic, natural, organic and clean without toxic chemicals like parabens, triclosan, and sulfates which harm the skin and body parts in the long run. Their products are sold under various brand names such as Alanna, Aminu, Applefall, Foy Naturals, Skinn and You, Wild Erth etc. Their product itinerary includes products for face, eyes, lips, hair, body, baby care, hands and feet, wellness, and perfume.
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