
Ruby’s Organics is a full-fledged organic make-up line.
Founded by Rubeina Karachiwalla, Ruby’s Organics is an organic makeup brand with a range of products specifically designed to suit Indian tones and textures. Completely devoid of chemical preservatives, we have used only natural and organically sourced ingredients to give you on-trend makeup that is lightweight, and yet long lasting. Ruby’s Organics has all the essential requirements of safe and healthy products, with a combination of seed butters, plant-derived oils, natural waxes, clays and minerals. They don’t use water in their products, which eliminates the need for harsh chemical preservation - oil-based formulations require less amount of preservatives. The colours come from food-grade pigments permitted by Ecocert.
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