
Sage By Mala is a premium size-inclusive western wear brand for Indian women, offering thoughtfully designed dresses, co-ords, and occasion wear in sizes XS to 5XL.
"age By Mala is a premium size-inclusive women's western wear brand on a mission to make great design accessible to every body type. Founded under Earth Trend Fashions Pvt. Ltd. and headquartered in Gurgaon, the label designs and retails dresses, co-ord separates, jumpsuits, and occasion wear across an extended size range of XS to 5XL — a category still underserved in Indian fashion. Every collection is created in-house with a focus on flattering fits, premium fabrics, and contemporary silhouettes built for the modern Indian woman's everyday and special moments. With 256+ verified customer reviews and a 4.7-star average rating, Sage By Mala has built a loyal D2C community through sagebymala.com, while expanding into marketplace and international channels. The brand is redefining premium western wear in India by proving that inclusivity, design, and aspiration can sit comfortably in the same wardrobe.
Legal Name
:
Earth Trend Fashions Pvt Ltd
Headquarters
:
Gurgaon, Haryana, India
Business Model
:
Founding Date
:
2024
No. of Employees
:
61 to 100
Core Team
:
2023
Product Launch
Sage By Mala launched as a premium size-inclusive western wear brand (XS–5XL) for modern Indian women, operating initially as a proprietorship via sagebymala.com.
Started Generating Revenue
Began D2C sales from day one of launch, building an early customer base through sagebymala.com with a focus on flattering fits and premium fabrics across an extended size range.
2024
Company Incorporation
Incorporated as Earth Trend Fashions Pvt. Ltd. to scale operations, formalize the brand structure, and enable expansion into new categories, channels, and international markets.
B2B
Multi-brand fashion marketplaces, premium department stores, and curated retail platforms across India and international markets (GCC, Southeast Asia) seeking size-inclusive premium western wear for women.
Client Segment
:
Direct-To-Consumer Brands,
Marketplace,
Retail
Target Companies
:
Medium Enterprise,
Large Enterprise
Target Geography
:
B2C
Modern Indian women who value premium design, flattering fits, and size inclusivity — from XS to 5XL — for work, weekend, and occasion wear that mainstream brands consistently overlook.
User Age
:
18 to 25,
26 to 34,
35 to 45,
46 to 60
User Income
:
Upper-middle Income,
High Income
Location
:
Frequently Asked Questions