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SOLARA is based out of Silicon Valley, USA, with roots in India. They sell directly to customers cutting down all the layers. It was founded by a group of Amazon alumni to bring quality products to the Indian market. The brand has developed a mobile app which ties all its products and serves as the content hub. Some of the best-selling Solara products include Air Fryer, Motivational Water Bottle, Certi-Pur US mattress, Resistance bands, weight machines. The Core Tenets of Solara is to emerge as a customer-centric brand, providing the best experience & quality products at an affordable price.