Sprinklr was founded in 2009 by technology executive Ragy Thomas. The company's software, also called Sprinklr, utilises artificial intelligence, and combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring. Sprinklr has five products on one platform: Modern Marketing, Modern Advertising, Modern Research, Modern Care and Modern Engagement. Sprinklr’s unified platform allows siloed teams to collaborate and deliver memorable customer experiences — at scale. Its customers include Nike, Microsoft and McDonald's. In September 2020, Sprinklr raised $200 million from private-equity firm Hellman & Friedman in a deal that valued the customer experience management company at $2.7 billion.