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Tajir is a Lahore-headquartered B2B ecommerce marketplace for mom-and-pop stores. Founded in 2018 by a brother duo, Babar Khan and Ismail Khan, Tajir makes it easy for the mom and pop stores (also known as kiryana stores locally) in the country (for now in Central Punjab mainly Lahore) to procure inventory for their stores through its Urdu-only app-based marketplace. It currently sells FMCG products including soft drinks, biscuits, shampoo, and food staples like rice and wheat. For suppliers on its platform, Tajir makes it easier to sell directly to stores, helping them earn higher margins without any additional investment. In June 2020, the startup raised $1.8 million from San Francisco-based Pioneer Fund, Singapore’s Golden Gate Ventures, Pakistan’s Fatima Gobi Ventures, Pakistan-focused VC Karavan, Dubai-based VentureSouq, and different angel investors (with some from the Middle East).
Headquarters
:
Lahore, Punjab, Pakistan
Business Model
:
Founding Date
:
2018
No. of Employees
:
41 to 60
Core Team
:
1.
Babar Khan
Co-Founder
2.
Ismail Khan
Co-Founder
Total Funding
$2.0M
Investors
:
1.
Fatima Gobi Ventures
2.
GoldenGate Ventures
3.
Y Combinator
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