TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim through its portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. It offers a personalised shopping experience based on members' indicated fashion preferences. Its portfolio of brands collaborates with celebrities and influencers to build capsules that resonate with their consumer base. In recent years, TechStyle Fashion Group's brands have collaborated with Demi Lovato, Kelly Rowland, Maddie Ziegler, Rita Ora, and Normani. TechStyle’s Fashion Group operates a membership model — a subscription-like offering in which consumers are offered the opportunity to become members to one or more of the TechStyle brands to get discounted prices and other perks, such as exclusive clothing items. Member prices fluctuate across brands. Members of JustFab, Shoedazzle, and Fabkids pay $39.95 per month while members of Fabletics and Savage pay $49.95 per month.