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YSTV
The Book Cafe is a Jodhpur based coffee shop that aims at building cafe culture and bringing together creative people over coffee.
The Book Cafe is a Jodhpur based coffee shop that aims to bring out the culture of networking and productive connectivity of human spirits over coffee They also aim to build cafe culture and develop community-building cafes in tier three and two cities and then move to metro cities This cafe, opened in 2016, selects the vendors for coffee beans who promote Indian coffee farmers, create events to promote budding entrepreneurs and local artists and help women to take a stand and develop themselves. The Book Cafe works on a fan base brand rather than a customer base business model and focuses on restructuring the connectivity of the human spirit.
Headquarters
:
Jodhpur, Rajasthan, India
Business Model
:
Founding Date
:
2017
No. of Employees
:
11 to 20
Core Team
:
1.
Richa Sharma
Founder & CEO
2.
Faaez Mohammed
Co-Founder & COO
2016
Dec | Founding Team Hired
Richa Sharma found a gap in tier 2 & 3 cities of professional networking & community building which she filled through The Book Café. She found Faaez who had a great passion for same and together they grew this as a brand.
2017
Jan | Company Incorporation
The Book Café was started in 2017 with a vision to change the concept of networking, creative & professional community building & redrive the basic human instinct to connect and grow.
2018
Jan | Key Customer Milestone
The Book Café conducted many community building activities and events since its onset and made a loyal customer segment capturing maximum of the market share in its segment in the city.
Apr | Became Profitable
Due to the determination and focussed goal oriented work of the founding team, The Book Café became profitable in the first financial year itself and created benchmark in café culture in Jodhpur.
2020
Dec | Stepped into New Market
Launched Brand's first Specialty Coffee Lounge in the city to build a new coffee centric culture for promoting entrepreneurship, networking and productive community building.
B2B
Collaborations with business houses for marketing and events.
Client Segment
:
Events,
Entertainment,
Collaboration,
Community
Target Companies
:
Startup,
Small Enterprise,
Medium Enterprise,
Large Enterprise
Target Geography
:
B2C
Our target are budding entrepreneurs and artists, startups, coffee and book lovers, connoisseurs & youth with creative ideas, community building spirit and a zeal to grow in tier two & three cities which comprises of 55% of the population.
User Age
:
18 to 25,
26 to 34,
35 to 45
User Income
:
High Income,
Upper-middle Income
Location
:
Frequently Asked Questions
