One of their key unique propositions is that when they say that their products are 100% natural and organic, they stick to it. They don’t tamper with their natural powders and cold-pressed oils with preservatives, in order to give them a more pleasing fragrance or a texture which has become the accepted norm. They try to simplify all products to a point but the potency of their ingredients is very important fo r us because ultimately that is what will drive results.