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The inception of ThriveCo stemmed from a keen observation made by its founders, Vivek and Saurav. They noticed their wives would seek out and stock up on personal care products during their travels abroad. Delving further, they soon realized that this was a common trend among their friends and family as well. What captivated them was the consistent inclination towards global brands, highlighting a significant gap in India's beauty industry— lacking cutting-edge research, advanced technology, and premium ingredients. It was this revelation that motivated them to launch ThriveCo. ThriveCo was born with a compelling vision to create products that not only matched, but surpassed the quality standards of international counterparts, all while ensuring affordability and accessibility for a broader audience in India. A brand which was proudly Indian.