Founded in 2015 by George Bevis, and launched in 2017, Tide helps SMEs by offering business accounts and related banking services and a comprehensive set of highly usable administrative solutions. It caters to freelancers, small businesses, and scaling businesses. The startup has over 350,000 SME members in the UK. With an office in Hyderabad, the company aims to cater to MSME’s needing India-specific services, including UPI payments, GST compliances, among other services. Tide has partnered with RBL Bank to provide financial services and capital liquidity to certain enterprises.