
TryNDBuy Fashions aims to bring online shopping as close to the offline experience as possible. The platform allows people to try apparel through virtual stylists and virtual trial rooms before buying. It has created patented software that can be loaded into a retailer’s app to create a digital trial room. All an online shopper needs to do while browsing is take a selfie, and see how a particular piece of apparel looks on him or her. It is a selfie-based module where the user can generate a model by uploading a photo of any person and by inputting basic data such as height and weight. The software converts the catalogue images of the ecommerce portal into 3D clothes automatically; no photo shoot is required. This means a company need not invest in models to don the dress and can do with fewer photo shoots. The software lets users mix and match clothes, check the fit (not only size suggestion, but also how bigger/smaller sizes will look), get recommendations from an AI-based virtual fashion designer, and generate a video of the users in the chosen apparel.
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