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U GRO Capital is a sector-focused SME business lending fintech platform based in Mumbai. It is focused on addressing the capital needs of small businesses operating in select eight sectors by providing customised loan solutions. U GRO Capital believes that the problem of small businesses can be solved by building deep expertise around core sectors of SMEs coupled with a data-centric, technology-enabled approach. The company strives to build a strong SME financing platform based on sectoral understanding supplemented by a fully integrated technology and analytics platform.