Basic Information
Mumbai, Maharashtra based Under The Mango Tree is a social enterprise that brings to market a variety of gourmet honey to support rural livelihoods. Their mission is to empower and equip poor farmers across India with beekeeping training, to improve rural livelihoods by building a nationally recognized fair-trade brand of gourmet honey. Under The Mango Tree is committed to sustainability, from which all their other values take form. Sustainability means many things to them: from investing in long-term relationships with their partners –- farmer, customer & supplier –- to ensuring their practices benefit the environment, evidenced by their pledge to work with the indigenous bee, the Apis cerana indica. In order to fulfil their commitments, UTMT has a symbiotically linked hybrid institutional structure, which guarantees a sustainable source of revenue and ethical and caring business practices to their farmers. Through their for-profit, Under The Mango Tree Naturals and Organics Private Limited, they: Establish a fair-trade market for locally produced honey that is natural, organic and sustainable - Source high-quality organic honey from farmer cooperatives; Package the honey for direct sale to customers; Under The Mango Tree Society: a not-for profit that trains farmers to beekeep with the Apis cerana indica on their farms to addresses livelihood diversification, agricultural productivity and improved income. Through their non-profit, UTMT Society, they: Train and equip smallholding farmers to use bees to increase their incomes by as much as threefold; Implement a buy back arrangement for honey produced, which increases farmers’ income by another 40% from the sale of their own honey; Realize the goals of their Bees for Poverty Reduction (LINK) and their Urban Beekeeping Programmes. Engage in research and policy advocacy to advance sustainable community-based beekeeping with the indigenous bee, the Apis cerana indica.
Legal Name
:
Under The Mango Tree Naturals and Organics Pvt. Ltd
Headquarters
:
Mumbai, Maharashtra , India
Founding Date
:
2009
No. of Employees
:
41 to 60
Core Team
:
1.
Vijaya Pastala
Founder & CEO
Funding
Total Funding
$571.7k
Investors
:
1.
Acumen
2.
Gray Matters Capital
FoodTech
FoodTech
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