Wobb is a Gurugram-based influencer marketing automation platform. Wobb is aimed at simplifying influencer hiring and improving measurability using Wobb’s pixel technology, which provides data including sales, traffic, impressions from the influencer campaigns. Using Wobb, marketing managers get access to influencers for their marketing campaigns needs and influencers also get access to tools to participate in hundreds of campaigns in one place, send their work for proofing and approval. It helps brands and influencers to engage transparently and in a time-bound manner. Wobb claims to have completed 5,000 influencer campaigns since launch and is working with over one million micro, macro, and category A influencers across 100+ categories. It claims to have worked with major brands such as HDFC Life, Plum Goodness, Emami, BIBA Apparels, and Casio trust Wobb for their influencer marketing needs.