They are building India's first truly 100% natural haircare brand. They are building a brand that builds on ancient Indian kitchen-made recipes and deliver them in a modern format. All the products are made using only fresh and whole herbs and kitchen ingredients. They do not add any chemicals or preservatives to the products - so much so that all the products need to be stored in a fridge.
What makes them unique
They believe that customers should be aware of what they are using and make a conscious choice while selecting their products. All the ingredients that they use have been used by humans for centuries - not just in food but for personal care. They want to bring back the same purity and honesty back to the consumers.