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Zeno Health is a pharmacy retail company, with a presence in 100+ locations in Mumbai, commanding a Mumbai retail pharma market share of nearly 5% and the biggest private generic player in India. Covid accelerated generic drug adoption, resulting in increased demand and Zeno expanded its services for home delivery of drugs, launched its website and mobile app, and developed a dedicated call centre to assist customers who were unable to visit their stores, among other things. To meet the growing demand, they've opened a 30,000-square-foot warehouse in Mumbai, where they'll stock over 30,000 generic and branded SKUs sourced directly from top-tier pharmaceutical manufacturers. At Zeno Health, price comparisons between branded and generic drugs are shown on a particular store wall, ensuring that the store's branding acts as a source of knowledge.