Accenture and Adobe form partnership on content supply chain tech

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Accenture and Adobe form partnership on content supply chain tech

Tuesday March 21, 2023,

3 min Read

Accenture forms partnership with Adobe on content tech

Accenture and Adobe are collaborating to help enterprise marketers unlock the value of their content supply chains. The companies together have developed new services based on Adobe’s integrated content supply chain technologies to help marketers create and deliver content that provides personalised customer experiences at scale.

Launched at Adobe Summit 2023, this new collaboration aims to combine Accenture’s experience in process improvement, change management, and marketing with Adobe’s comprehensive set of creative and experience applications and integrations to assess the content landscape and identify areas for optimisation. It aims to help marketing firms lower costs while enhancing creativity and driving financial growth with a data-driven approach to uncover new efficiencies and ways of working.

With rapidly evolving customer preferences and an exploding number of channels, markets and formats, marketers are increasingly challenged to efficiently produce personalised, dynamic and optimised content for brands. According to Accenture research, 95% of global leaders believe customers are changing faster than their businesses.

Ferra Aerospace India signs MoU with Dynamatic Technologies

Ferra Aerospace India had entered into a Memorandum of Understanding (MoU) with Dynamatic Technologies Limited to enhance scale and capabilities in strategic aerospace manufacturing. The scope of this MoU will see collaboration on product integration, testing, and technology development of airframe structures and precision aerospace components for customers across India.

“Support and advancement of companies like Ferra further diversifies our economy and builds on our existing skills base in Queensland," said Cameron Dick, Treasurer and Minister for Trade and Investment for the state of Queensland in a statement.

Cisco looks to train 5 lakh people with cybersecurity skills in India

Technology firm Cisco has said it plans to train 500,000 people with cybersecurity skills over the next three years across India.

This goal is part of Cisco’s 10-year ambition to empower 25 million people with digital skills worldwide through Cisco’s Networking Academy. The flagship programme is celebrating its 25th anniversary this year. During this time, the programme has reached 17.5 million students across 190 countries. Since it began operations in India, it has trained 1.2 million students through 718 partnerships with educational institutions and organisations offering Networking Academy courses.

It also released its first-ever Cybersecurity Readiness Index. As per the survey, 90% of respondents said they expect a cybersecurity incident to disrupt businesses in the next 12 to 24 months.


Greenlakes to use blockchain solutions for real estate projects

Bengaluru-based Greenlakes has launched a blockchain-based solution for its project Greenlakes Farmlands.

Blockchain is a non-editable distributed ledger that gives users access to transparent, trusted and verified information about their land, particularly during the registration process. The company said its solution will ensure transparency, security, convenience, and traceability.

It has also created a remote land monitoring app with the help of blockchain technology. With blockchain and ISRO SAT2FARM satellite feeds, Greenlakes helps to track the construction activities on customers’ farms and to get up-to-date data on farming activities.

Our goal is to provide our customers with an enhanced buying experience and increased transparency throughout the entire process, from registration to construction to farming," said Greenlake CEO Almas Johari.

Edited by Akanksha Sarma