EY GDS launches client experience centre in Bengaluru

EY Global Delivery Services (GDS) has launched the ey.ai Center for Reimagination, an immersive flagship client experience centre, designed to help organisations experience how emerging technologies and industry shifts will reshape industries, the workforce, and business decisions.

The centre, which is spread over 40,000 square feet, is located at EY GDS, Bengaluru.

According to a statement, the launch of the centre aligns with a $1.4 billion investment in AI announced by EY and reinforces its commitment to help clients unlock value through AI-led transformation.

The centre is designed to connect strategy, sector insight, engineering and execution in one integrated environment. It brings together AI, emerging technologies, sector capabilities, and human-centered design to help CXOs envision and act on future business possibilities. Powered by a stack of agentic AI, robotics, digital twins, and conversational AI, it allows organisations to simulate scenarios, visualise business outcomes, and accelerate execution, bridging the gap between strategy and real-world impact.

Janet Truncale, EY Global Chair and CEO, said, "The ey.ai Center for Reimagination is where strategy meets execution; a space where leaders can test ideas responsibly and define a clear path to scale. By piloting AI in controlled environments, we are helping leaders reimagine their organizations with confidence.”

The centre will also create highly skilled roles that combine AI engineering with experience design and sector transformation. Skills include AI engineering, immersive experience design, digital twins/simulation, human-centered design, and sector transformation.

Ajay Anand, Global Vice Chair, EY Global Delivery Services, said, “AI is no longer a future ambition; it’s a present-day business imperative. Yet, many organisations are still grappling with what transformation truly looks like at scale. The ey.ai Center for Reimagination is designed to bridge that gap, helping leaders move from intent to execution and translate AI ambition into real business impact.”

The centre spans multiple industries, with an initial focus on life sciences, industrial products, consumer products & retail, banking & capital markets, and energy.