Newgen Software positions itself as intelligent AI orchestrator for enterprises

As enterprises move beyond digital transformation and begin embracing artificial intelligence at scale, the New Delhi headquartered Newgen Software is reshaping its product portfolio to become a key enabler of what it calls the next phase of enterprise evolution which is intelligence-led transformation.

The company, known for its enterprise workflow, content management and customer communication platforms, has been quietly embedding AI capabilities across its products for several years. Now, with generative AI and autonomous agents moving from experimentation to real-world deployment, Newgen believes it is well positioned to help enterprises navigate this shift safely and at scale.

“We are a product company, and in products you are either too early or too late. You’re never exactly in the time of the market. Our endeavor is always to be a little early,” said Virender Jeet, CEO of Newgen Software.

At the heart of Newgen’s strategy is the transformation of the user experience layer across its platforms. The company believes enterprise software interfaces will increasingly become conversational, enabling users to interact with systems through natural language rather than traditional forms and workflows.

According to Jeet, enterprises will soon be able to simply describe their objectives, business processes and desired outcomes, while AI-powered systems help execute and optimize those tasks. This vision is being supported through products such as Lumen and Harper, which combine conversational intelligence with recommendation capabilities to solve business use cases more intuitively.

Newgen’s AI roadmap is built around two broad themes: human augmentation and autonomous operations. While the first focuses on AI assistants that help employees make better decisions, the second involves autonomous agents capable of completing end-to-end business processes with minimal human intervention.

“The decision-making can still remain with people, but AI can significantly augment their capabilities. At the same time, there are use cases such as customer service where entire workflows can be completed autonomously. The challenge is ensuring governance, auditability and accountability,” Jeet said.

To address those concerns, the company is developing what it describes as a next-generation orchestration platform. Traditionally used to coordinate people, processes and systems, the platform is now being extended to orchestrate AI agents and underlying AI infrastructure while maintaining enterprise-grade controls.

This orchestration capability is central to Newgen’s positioning. “As AI-led digital transformation accelerates, we are positioning ourselves as a great orchestrator for that journey,” Jeet said. “Enterprises need a secure and governed way to bring together their systems, processes, people and AI agents.”

The company is already taking industry-specific AI solutions to market, particularly in sectors such as banking, insurance, NBFCs and government. These include AI-powered accelerators for processes such as underwriting and other document-intensive workflows.

A major opportunity, Newgen believes, lies in unlocking value from the vast amount of enterprise information trapped in documents, contracts, emails and communications rather than structured databases alone. AI can help organisations leverage this knowledge more effectively, improving both decision quality and operational efficiency.

Jeet argues that the impact could be transformative rather than incremental. “This is a disproportionate ROI, not an incremental ROI,” he said. “The next generation of systems will not just benefit businesses through scale and cost efficiencies, but also the people using those systems by freeing them from low-value work and allowing them to focus on higher-value activities.”

Beyond customer-facing products, Newgen is also seeing AI reshape its own operations. The company has reported gains in software development productivity, faster release cycles and accelerated product roadmaps.

“My take is that a two-year roadmap should be finished in the next six months,” Jeet said, underscoring how AI is changing the pace of innovation across the software industry.

For Newgen, the AI era represents not just a technology shift but an opportunity to expand into new use cases, deepen customer engagement and emerge as a key partner in the intelligent enterprise journey.