Ever wondered how people get featured on New York Times, Wall Street Journal, Forbes, The Huffington Post, MSNBC, PBS or CNN?
Press releases are the backbone of PR industry. Without a press release, it’s quite hard for a company to make official announcements and gain publicity in a quick and effective manner. Press release is neither SEO nor link-building. It’s a powerful content marketing strategy that allows you to boost your brand identity and gain valuable mentions and media coverage. In other words, a press release is a sound way to get your name and business out in front of as many people as possible and often with a minimum of investment.
We are now going to take a look at a variety of press release groups that will stretch your advertising dollar and provide you with the best possible results. Each site is carefully reviewed for you to make the best possible decision for your business.
One of the disruptors in the press release industry, NewswireNEXT offers a much larger range of distribution. It is the only press release distribution company that guarantees maximum media pickups (500+ news media sites) than any other sites. This is something that many small businesses and startups can benefit from greatly, as they implement organic PR outreach, niche blog outreach, mobile optimization (Google AMP, Facebook Instant Articles, Apple news), organic featured placements on authority media sites and business publications, Google News, Bing News, Yahoo and more for $199! Their clients have been featured on CNN, MSNBC, PBS, Evan Carmichael, Today, Forbes, Huffpost, The Verge, The Next Web, Fox, NBC, CBS, ABC, CW, Telemundo, TechCrunch, Seeking Alpha, IBM, Harvard Business Review, and more.
This site has an excellent overview of press release submission guidelines and recommendations. Easy to read and follow, the information is solid and provides anyone with the necessary understandings of what constitutes a solid release, how to get a release published and what can make a release go viral.
The site is very clear and upfront about the reality of a release. If it looks like the release will not work, they willingly tell you so. This honesty and candor is pleasant, particularly since so many sites are more concerned about earning your money first before sending out your release and giving it a chance to shine.
Their basic package for a release is $299.00 and will go up to $499.00 for their premium services. This may seem steep on the front end, but like most things, you get what you pay for. A 400 words release, a guarantee of 75+ news media sites plus sent to subscribed journalists.
Like many other sites, the service does help you craft a release that will catch the reader’s eye. You can make necessary adjustments to your release and tailor it to your needs before publication. All of this is done before you make a payment, so there is little to lose by trying out this service.
At a starting price of $129.00, it is by far the cheapest service of PR Newswire with the promise of Yahoo! Finance. Bing and Google are also included in the release package.
iReach does not offer media pickup, instead it reaches all consumers directly from the site and locations the release is indexed into. For some, this may seem a drawback. It is something to consider before submitting through this service.
The basic package offered by PRWeb is the cheapest by far at only $99.00. The old adage, “You get what you pay for,” is true in this case. The only offering you get with the basic package is publication on the PRWeb website and a promise of visibility on other websites. Good for those who only want Google news and search engine indexing of press release, and syndication on handful of sites.
However, as you increase in price up to the premium of $369.00, the services grow exponentially with release through AP Wire, something many people strive for in a release service.